Thanks for sharing the Paradox Of Choice! This may, in turn, help brands grow and give customers the feeling of being empowered in their decision making. I employ people with PHD’s. Believe it or not, I actually completely agree with you. In recent years, I’ve sent out mailers advertising our medical marketing seminar to doctor’s offices and hospitals across the country. You literally have thousands of models from which to choose. The paradox of choice, popularized by psychologist Barry Schwartz in a 2004 book, is the theory that having more options, or choices, makes it harder for people to make a decision, potentially hurting their well-being in the process. There is literally no way to add a like button without including Facebook’s bloated javascript. And then you guys added another 5 social buttons to the software…Really can’t get this logic. Our plugin uses one CSS file and one JS file to power all of the buttons. But what does this paradox of choice have to do with your practice, your hospital, or your patients? an interesting paradox: when choosing among assort-ments — such as deciding on a retailer — consumers typically prefer the variety offered by larger assort-ments. I love posts that are backed up with data like this. I completely agree with the concept and tone of the article. You should have been able to find the one that was a perfect match for you. Hey Dan! Put the consequence on the page. Participants presented with 24 varieties of jam were far less likely to ultimately purchase a jar than those presented with only 6 options. While sensing it intuitively for a number of years – especially when shopping for toothpaste – my first intellectual encounter with the paradox of choice occurred while reading Malcolm Gladwell’s 2005 book "Blink." http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. Not only has this psychological principle been explored by psychologists and academics, but increasingly marketers are finding powerful ways to implement this tool into their strategies. So on their site, social sharing doesn’t really do much for their audience. The paradox of choice is a principle wherein consumers are unable to make wise decisions due to the presence of numerous choices. They read your masterpiece. But one day he got it in his head that he should ignore his own personal biases and do some actual testing. > Paradox of Choice in Digital: Marketing, Technology, Data and Customer Experience Gaurav Bhatia 2019-05-06 The world of digital, marketing and technology is evolving at an exponential pace and marketers are trying to keep pace or make sense of the rapid changes. What he found out was surprising. When a user arrives at a well-optimized landing page, they should have only 3 options in front of them: If you’re building a landing page on an existing website, you want to remove all navigation from that landing page. Folks stop by. The differences between family medicine and internal medicine could be difficult enough to for a healthcare newcomer to understand. Perfection. Over at Ling’s cars, everything is emphasized using animated GIF’s, bright colors, and even sound effects. Diversification Bias
We hate losing options, even when they are bad ones. Home » Blog » Internet Marketing » The Paradox of Choice & Digital Marketing: 3 Vital Takeaways for Healthcare, By Kathy Roy GaughranSenior Marketing Strategist. Once they’ve taken that action, the users are no longer interested in taking the far more valuable action– actually sharing the page to their stream. We want to test, test, and test some more to see what works for our audiences. You’re reading through an article and suddenly you’re interrupted with a beautiful popup offering a free resource to help grow your business. But the … Over at QuickSprout, an incredibly popular marketing blog, Neil Patel put this theory to the test. Put some shiny social media share buttons on your site and add as many different networks as possible. Float around regarding decision making when 24 flavors were offered, it resulted in 10x number! 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